Living alcohol free is a choice more and more people are making. And many who still enjoy alcohol drink less of it and less often.

There are just so many other ways to have fun, to be connected, to enjoy life and build community.

Many younger people want to be free of it and don’t have the same rituals many in their later years have formed. 

And for those a bit older you begin to calculate the diminishing returns. Eventually it steals more than the day after, but multiple days after and your physical and mental health bear the brunt. 

Eventually you want freedom. You want vitality. You still want connection and community.

Whether you shouldn’t drink alcohol, can’t drink alcohol, don’t want to drink alcohol or simply want to drink less alcohol- we believe you can have all of those things.  You can have freedom, vitality and community. 

It’s possible.

It’s fun.

It’s refreshing.

It's a vibrant community.

You can be who you are wherever you are.

The Wagon & Co. is our offer to our community. We are here to help you discover delicious alcohol free drinks and fun fresh flavours.

We are here to curate experiences for you and your friends. And we are here to celebrate your strength and wellness.